MAXIMIZE YOUR EMPOWERMENT

When developing people it is better to use “Could” in place of “Should” as it evokes a different response: Should evokes “Why?” Could evokes “How?”
This simple principle goes a long way, in particular when you’re trying to encourage people to learn and grow. Using “should” in conversation or leadership creates an authoritarian, “You should listen to me,” attitude. Using “could” creates a sense of belief that someone can do more than they think they can—an “I believe in you” attitude. “Could” doesn’t express judgment but leaves the decision-making and the option on the person. “Should” provokes a defensive stance: “Who are you to tell me?” “Why should I do what you say?” Or, “Don’t you think I know what to do?”“Should” can close the door of communication.
It is a “have to” versus “want to” scenario.
Could inspires confidence and entices one to ask questions and learn more. How could I do that? What makes you think I could? Now you have a student willing to learn more about your perspective.
Jot some sentences down with “should” versus “could” and see how they sound and what they portray. How do they come across differently?
You should exercise more. You could exercise more.
You should write a book. You could write a book.
You should apply for the job! You could apply for the job.
You should read more books. You could read more books.
You should take a class on that subject. You could take a class on that subject.
There’s not only a functional difference in this word use, but the tone you use will also make a difference.
You should, I mean could try it.

What’s next? Whenever you’re ready – here are three ways I can help you take your business to the next level:

1. Grab a free copy of my “The Process of Change” e-book. It’s a road map to understanding and embracing why change is necessary for growth.
   Click Here  http://change.maximizeyou.com
2. Watch a video about how I can help.
   Learning more information is great; however, if you want information that is simplified into a can-do type of confidence and can be applied immediately, then it’s time to take action. Watch this quick video about how to take the next step.
   Click Here  http://nextstep.maximizeyou.com
3. Book me to speak to your company.
   If you’d like me to work directly with your company and help your team, then send me a message. Click the link below, tell me a little about your company, and describe what you’d like us to work on together. I’m ready to help inspire your team, so I’ll get back to you ASAP with all of the details.
   Click Here  http://nextstep.maximizeyou.com